Communicating in a Flat World

Silvia Cambié will be in Brussels to talk about her new book, International Communications Strategy - Developments in Cross-Cultural Communication, PR and Social Media (co-authored with Yang-May Ooi), published by Kogan Page and nominated for the Financial Times Goldman Sachs Business Book of the Year Awards 2009.

Her presentation will provide participants with:

• Overview of the skills communicators need to acquire in order to get up to speed in the new era of cultural interconnectedness.
• CSR: international trends, innovative ways of engaging stakeholders, communication for social entrepreneurs.
• Web 2.0: going beyond technology. Understanding the cross-cultural aspects of social media.
• Best practices and hands-on case studies from a number of countries including India, Sudan, Brazil, Chile and China.

Globalisation and Web 2.0 are transforming the world of communications beyond recognition.

Multinationals from emerging economies like China and Brazil are globalising aggressively and reshaping world-wide industries. They are developing new communication practices that will soon dominate our way of working.

At the same time, technology and the interactive web are creating new on-line cultures and new audiences for communicators.

The focus of the communication profession is shifting from content creation to relationship management. While in the past organisations seemed to need communicators only for colorful brochures and news releases, they now expect them to provide strategic advice and help senior executives to engage effectively with stakeholders in different parts of the world.

Cost
15€ for members
20€ for non-members

Silvia Cambié is a cross-cultural communicator and a journalist. She speaks five languages and spent her entire career working in an international context.

Her experience includes reporting from Eastern Europe and the former Soviet Union for major British and German print media (The European, Euromoney, Handelsblatt, Süddeutsche Zeitung) as well as managing communications and public affairs for Brussels-based international trade associations.

Silvia is based in London, where she runs Chanda Communications and advises clients (including the European Training Foundation, the Aga Khan University and the Chilean Economic Development Agency) on strategic communication, stakeholder relations and social media. She is a regular speaker at international conferences.

Silvia blogs about the cross-cultural communication challenges facing the business world at X-Culture (http://www.chandacom-xculture.com/) and is read by an audience of 9,000 each month.

She is vice president The International Alliance for Women. Silvia also serves on IABC's International Executive Board and is past-president of IABC Europe/Middle East.

International Communications Strategy

"A thought provoking and exceptionally well written book on the future of Public Relations with the emergence of social media, globalization of Corporate Social Responsibility, and growth of emerging markets. The book reads like a suspense novel!"

Jagdish N. Sheth, Ph.D.
Charles H. Kellstadt Professor of Marketing - Goizueta Business School - Emory University
Author, Chindia Rising: How China and India Will Benefit Your Business

"a useful tool in your armoury"

British Association of Communicators in Business

"groundbreaking new book"

Engineering & Technology Magazine

http://www.koganpage.com/products/international-communications-strategy/MarketingandSales/M/Public_Relations/M004/1002622/9780749453299/

See who else is attending and download calendar information from the IABC Belgium networking site.