When The Web Bites Back: Protecting yourself and your business from the potential dangers of communicating in a web2.0 world

The transparency of the web2.0 approach to communicating online can be of great benefit to professional communicators, but an adoring online public can easily turn into a pitchfork-wielding mob. Your company's Facebook page or Twitter feed can become a flashpoint for online protest, identity theft can turn your brand into bait for web-based scam artists, or an employee's blog can sink your company's expensive marketing campaign. Learn how to develop a communications strategy for social networks, and how to minimise the fallout if anything should go wrong.

This workshop will cover:

• Case studies: examples of the best-laid plans of mice and men.
• Best practices: what have we learned thus far?
• Compiling social media communications guidelines for internal and external use.
• Social media in crisis communication.

Practically, you will:

• Identify the potential pitfalls unique to your industry.
• Compile social media guidelines for internal use.
• Develop a social media policy for external use.

Learn from the mistakes of others, and plan ahead to avoid mistakes of your own.

Cost: 270 euros for members, 370 euros for non-members.

Biography

Anton is CTO at 365QPDM, a Brussels-based market research agency. He is also an ardent blogger and spends his free time restoring a windmill in the Flemish countryside.