Insights into NGOs

Aim of the session

To provide insight into the world of Brussels based NGOs and NGO networks and how you and your organisation can engage with them in your communications.

Session contents

• NGOs and NGO networks engaged in EU public policy debate [in Brussels and across Europe] (this is a huge area in itself across the major sectors and across Europe. We could try to limit it by referring to NGOs that are engaged in public policy instead.)
• How NGOs operate in the European context
• NGO communications, public affairs and influence
• How you and your organization can reach out to them

Come along if...

This session is for people who are interested public relations communications with NGos or would like to know how they can engage with issues based organizations.

Cost: 55 euros for IABC members, 70 euros for non-members.

The session will be led by Louise Hilditch from Pinnacle PR

Louise Hilditch has over fifteen years experience as a Brussels based public affairs professional. Having worked in the European Parliament for a senior MEP and Committee Chairman, she went on to work for Kraft Foods as a lobbyist before founding her own public affairs agency. Subsequently, she set up and ran ActionAid's EU office. As a leading international development agency, ActionAid developed a strong programme under Louise's leadership across a wide range of key development issues. She has also worked as ActionAid's International Policy Director responsible for policy and campaigning worldwide based in Johannesburg. Louise holds an MSc. in International Relations from the London School of Economics from where she graduated with distinction.

About Pinnacle

Pinnacle is a specialist communications consulting and training company based in Brussels, London and Dubai. We work with public relations and communications professionals from the public and private sectors across Europe, the Middle East, Africa and beyond -- from NGO campaigners to CEOs and government ministers.

Our services include primarily PR, media and communications training as well as consultancy services such as communication strategy development, message development, media relations, events organisation, and PR editorial services.

We operate a team of more than 50 communications, PR and media specialists, all of whom have ongoing or recent experience at the sharp end of journalism and public relations. This ensures that they are up to date with the latest ideas and practices.

Our PR consultants and trainers have worked at the highest level of government, politics and industry on sensitive and complex communications projects. They have run PR campaigns and provided strategic PR consulting for many of the European Institutions, government ministries and NGOs.