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Successful social media moves to copy

Type of event:

 

Panel Discussion

Event date:

 

2010-01-26

Event time:

 

18:30 - 20:30

Venue:

 

Delhaize Group Corporate Support Center
Square Marie Curie 40
1070 Anderlecht (Brussels)

An interactive session on ROI, followed by networking drink.

  • Have trouble naming a social media success story besides Dell?
  • Has your CEO asked you for examples of measurable ROI from social media in your field?
  • Do you think social media marketing is all about consumer brands, celebrities, public causes or huge budgets?

Think again. Jo Caudron and Bert Van Wassenhoven (probably Belgium's foremost web 2.0 experts) have selected case studies of blue chip companies that have built shareholder value and increased sales/membership using creative social media approaches.

This lively session will describe strategies and results (ROI) for B2B companies and international campaigns against a backdrop of social media trends. Jo & Bert will inspire you with ideas for becoming first in your space. A networking drink follows the session.

Keywords: ROI, ROI, ROI

Jo and Bert sucessfully teamed up in their trend-watching Social Media Sessions held in 2009 (Facebook fan page "Social Media Sessions").

Find out more about Jo (@jcaudron) and Bert (@ibert) on their own sites Jo Caudron and Bert Van Wassenhoven or those of their respective companies: DearMedia and OneAgency.

Win tickets to London!

Register now and win 2 Eurostar return tickets to London. Travel in Business Premier luxury, with a 3-course meal, electric outlets at each seat, Express check-in and access to the Business Premier lounge. To be entered in the prize draw, make sure you are among the first 50 persons to register and pay.

Travel valid from Belgium until 25 July 2010. Registration opens 6 January 2010. Winner will be announced during the event.

Fee: 10 euros.

Fees must be paid by direct bank transfer to the following account:

IABC Belgium
Account number: ING: 310-0432886-61
IBAN code: BE62 310 0432886 61 - BIC code: BBRUBEBB

Please indicate your name and "social media" in the message section, e.g. A. SMITH / SOCIAL MEDIA

Event sponsors: Eurostar and Delhaize Group