Angela Sinickas Workshop on Measurement and Evaluation

Angela Sinickas, author and evaluation guru will lead a workshop session on demonstrating ROI in communications. Angela was recently named an IABC fellow. She has already won 16 Gold Quill awards. Her firm has worked with 21% of the Forbes 100 largest global companies, in 24 countries.

What have you done for your organization lately? Would you describe your contribution in terms of activities or as measurable outcomes that have delivered a return on investment? Today's professional business communicator is often a creative "word person" working in an environment filled with analytical "numbers people" who want cost/benefit analyses for every line item in the budget. This "Maximizing ROI & Proving Your Worth" workshop will help you bridge that "word/numbers" chasm. This workshop is designed specifically to help you develop a "measurement mindset" that will keep you answering the questions: How well is communication supporting the company's major objectives? How could I be doing it better? How can I prove the worth of what we're already doing right?

Angela Sinickas has built a reputation in helping communications manager to demonstrate how their work contributes to business results. At this workshop, you will hear proven strategies that have worked successfully at other companies. Plus, in the interactive exercises, you'll have a chance to build measurements like ROI into your own communication program to prove its worth to your organization.

Cost: Members 140 Euros, Non-Members 190 Euros